Jul 16, 2022
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Here are the steps you need to take to do this: learn more: Attract the right prospects with Buyer Persona (includes step-by-step template!) Buyer Persona Building Science (Infographic) Three Ways to Personalize Your Customer Journey Experience Step 1: Identify what you need to know about the buyer Before you sit down and create the ideal B2B buyer persona, you need to learn quite a few facts about potential buyers. Here's a list of things you need to learn about your target audience: Work details Check the LinkedIn ghost mannequin effect service profile of the prospective purchaser. Find out their job title, education level, skills, professional background, and team structure. You also need to determine if they are individual contributors or managers with reporters. Do this for everyone involved in a typical purchase (at different levels), including decision makers and influencers. All this information will help you customize your communication so that you can provide a better experience for your prospects. For example, management-level or board-level people may be less educated about the complexity of the industry than entry-level people. Demographic details Find out the age group, gender, and location to which the prospect belongs. The following is an example of a buyer's persona template. tommy-technology-buyer-persona Farm graphic details The next thing we need to investigate is the basic details about the organization that is our customer.