AIG conducted lost customer surveys – surveys of customers who had canceled policies and switched to competitors. Not only did this awareness result in customer leads expressing interest in returning to AIG, but the company also gained valuable feedback that Phone led to process improvements resulting in greater customer retention. For example, customers admitted that they were very unhappy with the automated response system. As a result, AIG retired its IVR system and replaced it with live operators. Conclusion Although you can gather information from a variety of places, the key is to separate the wheat from the chaff. You need to know what Phone data is important. Figure out what really matters to your customers so you can fine-tune operations, pivot on a new product or service, and develop more effective marketing campaigns. Do you think 2017 will be the year of video? Still?
If so, you are in good fax list company. In fact, if I had to TLDR this article, the top social media trends for 2017 could be boiled down to this: Video (live, recorded Phone and 360 degrees) Influencer Marketing Bots But there's a lot more you can and should be doing in 2017 to succeed on major social media platforms. One of the things mentioned by a few of our experts might seem a bit obvious, but it might be the most crucial: you need to understand your audience! The tactics are excellent. out is also a good thing. Data is also very important. But really, if you want to drive more engagement and Phone ROI from social media, you need to know — and be responsive — to your customers. Maybe it's not so much a trend as a tried-and-true tenet of good old-fashioned marketing, but it's mostly in social media: make it personal!
Put a little more humanity into your 2017 social media strategy. Advertising Continue reading below Here's what 26 top marketing experts say are the biggest Phone social media trends of 2017 — and beyond. We have gathered information from these social media professionals: Heidi Besik, Group Product Marketing Manager, Adobe Kendall Bird, Associate Social Media Manager, Collegis Education Lisa Buyer, speaker, author and consultant, The Buyer Group Ashley Carlisle, Brand Relationship Strategist, Fractl Mel Carson, Founder, CEO and Principal Strategist, Delightful Communications Geoffrey Colon, Communications Designer, Microsoft Brent Csutoras, Founder and CEO, Pixel Road Designs Melissa Fach, Social Community Manager