But it should be reminded that motivation and desire are very different, and they are two completely different things. In marketing, the so-called purchase motivation of a person usually comes from being persuaded rationally; and the special email list generation of desire is often not based on rationality, but from instinct. For example, a health product that focuses on "making the body healthier" is motivational persuasion - the purchase behavior is mostly the result of rational analysis.
And if the main theme is "parents have paid so much for you, you should care for them, give xx health care products, and be filial", it is emotional persuasion - the purchase behavior comes from your instinct to make up for your debt. Back to the topic, after the above special email list creation of interest, you have provided a persuasive reason, at this time, consumers generally have the motivation to buy. However, motivation is not the same as buying, because it is still at the level of rational persuasion.
Next, you have to make good use of human instincts to mobilize their desires and increase demand potential. So, what instincts can we use? 1. Desire to "get something for nothing" or "get something for less" humans are inherently lazy, and in the age of hunting, everyone special email list wants to work less and get more. This is reflected in contemporary times, that is, consumers desire "low price" - low cost to obtain the target. However, in marketing, price cuts, promotions, discounts, and fire sales are in most cases not a persuasive reason for activating the engine, but just a use of instinct.