Technology is taking the world by storm. April 15, 2014 marked the first 24-hour window in which American consumers could purchase Google Glass. While Google's latest tech toy might seem like a giant step up from our current devices, it's really just the next big thing in a long line of products that are literally changing the way we live our lives. Oh and the way we do business.
You know that whole social media craze - Facebook, Twitter and the like - people said was a fad? Yeah, it's not going anywhere anytime soon. And on top of that, it's altering the environment in which companies and professionals conduct their business. 47% of B2B companies are using one of Facebook, Twitter or LinkedIn, and that number is only growing. As more and more sales teams turn their attention to social selling, the companies and sales teams still ignoring it are falling further behind.
Social media is garnering the attention of sales teams because it generates leads, fills pipelines and ultimately helps close more deals than traditional selling techniques. It's also more efficient and undoubtedly more fun than making 100 scripted phone calls a day. The fact is that 65% of a salesperson's time is spent on tasks other than selling so at the very least, social media can help speed up the research process.
How you ask? Well that's what we're here for - check it out:
We understand that social media can seem daunting Photo Editing Services and making the switch to social selling is no easy task. So our marketing and sales departments put their heads together to come up with this helpful infographic that'll ease you into building a social selling routine in just 30 minutes a day!
Whether it's social marketing or social selling, content is a vital part of your social media strategy. The goal of being on social media is to establish yourself as an expert, which will be mighty hard to do if you never extend yourself beyond 140 characters or a status update. It'll be most effective if you publish and share a steady stream of content that you (or your marketing team) have created, but it's also possible to become a trusted source by being an amazing content curator. Whatever you do, don't just share anything and everything you read. Only recommend content that provides high quality value and insight for your potential customers.
The next step in the social process is sharing any content you deem worthy across all of the networks where your audience is active. Depending on the platform, you may want to share content more than once (for example, at different times of the day for your Twitter audience). In between posts that share content, you'll also want to be fully engaged in general conversations and always attentive to any inquiries you receive. You should also seek to make connections with anybody who shares your common interests, even if those interests fall outside the business realm. More connections mean more opportunities down the line!
One of the great things about most social media platforms is that they have built-in tools to help you measure and manage your profile. For example, a free LinkedIn account allows you to see the users that have recently viewed your profile, which can be a huge source of information for you. If you're sharing content aimed at helping potential customers, it makes sense to assume that anybody who finds your content useful will, at the very least, check out your profile. From there, you can then review these profiles and based on their information, make an educated guess as to whether they are a potential customer. If they are, you can safely refer to them as a hot lead!
This one is easy! Once you've narrowed down the list of people who have viewed your profile to sure-fire potential customers, make them first-degree connections. That way they'll start to receive your updates and also feel more comfortable reaching out to you. On other social networks, make an effort to connect with people who have liked, shared, retweeted and +1'd your content.