And more weight within the sector, and already represents 35% of the investment in traditional media. But for its importance to continue to grow, it is essential that Israel Phone Number List marketers earn the user's trust by offering them a positive experience . According to the report the perception of advertising on tv and the internet, 34% of internet users Israel Phone Number List have some type of advertising blocker installed. 80% do so due to excessive advertising and 70% because it is an annoyance and an interruption in their browsing. Given this circumstance, marketers have the responsibility to create advertising that improves the user experience and does not generate rejection. To begin to advance on this path, I would like to share the main recommendations of the guide to improve the user experience with digital advertising from the advertising industry commission,
Focused on the different actors that make up the Israel Phone Number List digital advertising ecosystem. The future is in our hands! Do you want to know the digital advertising Israel Phone Number List formats that work best ? Enter here and download the related ebook for free . 4 recommendations to improve the user experience with digital advertising recommendations for advertisers define the Israel Phone Number List objectives of each campaign in advance , avoiding combining multiple objectives and varying them once the strategy is confirmed. In this way, the formats to be used can be foreseen in advance. Avoid ads that have intrusive formats , either because of their location, because of the required interaction, because they incorporate sound or other factors, as well as those that prevent the user from accessing the content or browsing. Use standard formats .
Check that the campaign is correctly configured immediately after its launch. Establish an impact frequency that limits consumer saturation, and check Israel Phone Number List during the execution of the campaign that it is being fulfilled effectively. Incorporate the option to skip the ad in the creatives in the clearest and simplest way possible, so that the user can decide whether to continue being exposed to it. Adapt the advertisement to the device on Israel Phone Number List which it will be displayed , taking into account the weights and capacities, the campaign format and the fact that the advertising acceptance threshold is lower on mobile devices. Review the loading times of the web and the different landing pages. Create custom landing pages for different target audiences and creatives. Analyze the results of the campaigns and share them with all the partners involved.